About Us

Our Mission

SmileDirectClub was founded on the belief that affordable and convenient premium oral care should be accessible to everyone.

Since our founding in 2014, SmileDirectClub has helped more than 2 million people transform their smiles through our pioneering telehealth platform for orthodontia. Our customers’ before and happily-ever-after photos speak for themselves.

We’re an international oral care leader, with hundreds of SmileShops, a network of hundreds of affiliated licensed dentists and orthodontists and Partner Network offices in North America, and thousands of Team Members across the globe.

An estimated 85% of people worldwide could benefit from orthodontic care, yet only 1% receive it each year, with convenience and cost being the biggest issue. SmileDirectClub exists to help bridge that gap.

Our Products

SmileDirectClub created the first end-to-end solution for your smile.

Our clear aligners and retainers are Made in the USA, BPA-free and precision cut for a smooth, comfortable fit. We manufacture an aligner every 6 seconds in our ISO-certified and FDA-registered state-of-the-art 3D U.S. printing facility. Every customer receives a complete set of custom-fit aligners to gradually and safely move teeth into position, a process that takes, on average, 4-6 months.7 The best part? SmileDirectClub aligners are half the cost of braces* and don’t require in-person office check-ins.

Our Dental Network

SmileDirectClub provides safe and effective dentist-prescribed and monitored clear aligners for people with mild to moderate crowding and spacing.

While our innovative, award-winning telehealth platform removes the hassle of in person check-ins, you’ll have the peace-of-mind of professional treatment throughout your smile journey. A SmileDirectClub registered, UK dentist or orthodontist reviews your photos, medical and dental history, and a 3D image of your teeth before approving your custom treatment plan. Our dental care teams are available 24/7 by phone, email, video chat, and social media to answer any questions you might have.


Our Innovation

Challenging the status quo is in SmileDirectClub’s DNA. We created the first medtech platform for teeth straightening that revolutionised orthodontia, helping more people get a smile they love. We didn’t stop there. We are continually improving the experience for our customers while inventing the next generation of oral care by leveraging leading-edge technologies. Learn more about our innovation here.


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