Marketing Claims

United Kingdom

Aligners

“Half the cost of braces” / “Thousands less than braces”

• Based on Single Pay vs. average fees (including diagnostics and exams) for braces treatment, as reported in a national survey of practitioners. Comparison does not include added costs, such as retainers, and is limited to mild-to-moderate teeth correction, as braces may treat additional issues.

“Half the cost of traditional clear aligners” / “Thousands less than traditional clear aligners”

• Based on Single Pay vs. average fees (including diagnostics and in-person exams) for Invisalign treatment, as reported in a national survey of practitioners. Comparison does not include added costs, such as retainers, and is limited to mild-to-moderate teeth correction, as Invisalign may treat additional issues.

“£4000 average cost of braces”

• Based on average total fees (including diagnostics and in-person exams) for treatment of mild-to-moderate teeth correction with braces as reported in a national survey of practitioners.

“£3900 average cost of traditional clear aligners”

• Based on average total fees (including diagnostics and in-person exams) for treatment of mild-to-moderate teeth correction with Invisalign as reported in a national survey of practitioners.

“Straighten your teeth in as little as 4–6 months”

• Based on the number of Fulltime Aligner customer orders (approx. 82%) with treatment plans that are 4, 5, or 6 months.

"Start seeing results in as little as 60 days”

• Based on survey results with customers who were in treatment with Fulltime Aligners where 80% said they saw movement within the first 60 days.

“Typical Nighttime Aligners™ treatment takes 8–10 months with 10 hours of continuous nighttime wear”

• Based on the number of Nighttime Aligners™ customer orders (approx. 73%) with treatment plans that are 8, 9, or 10 months.

“More accessible”

• Whether customers visit SmileShops or order Impression Kits online, clear aligner therapy through SmileDirectClub is more accessible than traditional braces because an individual can be evaluated for treatment from any location in the UK.

“More convenient”

• SmileDirectClub is more convenient than traditional braces because no office visits to a dentist or orthodontist are required, as is necessary for the management of traditional braces. A SmileDirectClub customer can manage their treatment from beginning to end, including check-ins with their treating dentist or orthodontist, through our innovative teledentistry platform. The average SmileDirectClub total treatment time is also less than traditional braces.

SmilePay™

“Less than £73.66/month”

• Based on SmilePay™. SmilePay is £73.66/month for 25 months with £73.66 deposit (£1915.23 total).

Lifetime Smile Guarantee™

“Guaranteed for life”

• Based on SmileDirectClub treatment being backed by our Lifetime Smile Guarantee™. Terms and conditions apply. See SmileDirectClub.co.uk/guarantee for details.