SmileDirectClub

Marketing Claims

United Kingdom

“3x sooner than braces” claim based on scientific studies that confirms that traditional braces treatment is on average longer than 17 months, regardless of whether malocclusion being treated is mild, moderate or severe. SmileDirectClub’s average treatment length is less than 5 months, making it 3x faster than braces.

 

“Up to 60% less" claim is based on SmileDirectClub SinglePay vs. median cost for traditional braces. Median cost of traditional braces is £6445. Treatment with SmileDirectClub clear aligners can cost as little as £1,639. SmileDirectClub treats mild to moderate cases. Source.

 

“Straighten your teeth in less than 6 months”

  • “Less than 6 months” claim is based on the number of 22-hour wear customer orders (95%) with treatment plans that are 6 months or less.

 

“Straighten your teeth in as little as 4 months”

  • “As little as 4 months” claim is based on the number of 22-hour wear customer orders (68%) with treatment plans that are 4 months or less.

 

“Straighten your teeth in 4-6 months”

  • “4-6 months” claim is based on the number of customer orders (95%) with treatment plans that are 4, 5, or 6 months.

 

"Straighten your teeth and start seeing results in as few as 90 days"

  • “As few as 90 days” claim is based on survey results with customers who were in treatment with SmileDirectClub 22-hour-wear clear aligners where 98% said they saw movement within the first 90 days.

 

"Straighten your teeth and start seeing results in as little as 60 days"

  • “As little as 60 days” claim is based on survey results with customers who were in treatment with SmileDirectClub 22-hour-wear clear aligners where 80% said they saw movement within the first 60 days.

 

“Many customers see results in as little as 30 days”

  • “Many customers see results in as little as 30 days” claim is based on survey results with customers who were in treatment with SmileDirectClub 22-hour-wear clear aligners where 50% reported seeing movement in first 30 days.

 

"More accessible"

  • Whether customers visit SmileShops or order Impression Kits online, clear aligner therapy through SmileDirectClub is more accessible than traditional braces because an individual can be evaluated for treatment from any location in the UK.

 

“More convenient”

  • SmileDirectClub is more convenient than traditional braces because no office visits to a dentist or orthodontist are required, as is necessary for the management of traditional braces. A SmileDirectClub customer can manage their treatment, from beginning to end and including check-ins with their treating dentist or orthodontist, through our innovative teledentistry platform. The average SmileDirectClub total treatment time is also less than traditional braces: less than five months versus 17 months or longer.