Choose smart. Choose smile.

Learn why SmileDirectClub is your best value.

  • Each individual treatment plan is prescribed, directed, and managed by a UK-registered dentist.​
  • Our dentists have straightened over 2 million Club member smiles worldwide.​
  • 100% of our dentists have 5+ years of aligner therapy experience – a benefit to you.
  • Your custom treatment plan uses state-of-the-art aligner innovations including Smart Sculpt™ for absolute precision and Comfort Sense™ to safely and gradually move your teeth.
  • We hold 24 patents that help us create more comfortable treatment plans to straighten your smile in the shortest time possible.​
  • Our aligners cost as little as £73.66/month.5​​
  • Make convenient monthly payments or an easy one-time payment.
  • Financing is guaranteed.​
  • Lifetime Smile Guarantee™ includes free aligner touch-ups if needed.​4
  • One fair price for all – no hidden costs or increases based on treatment length.
  • Teeth whitening sample is included when you start at a SmileShop - so you can show off a smile that’s not just straighter, but brighter.

  • Two ways to get started – from home, or at a SmileShop. Your choice.​
  • Two aligner schedules to choose from – 22 hours a day or 10 continuous hours only at night.​
  • All aligners arrive at once – so there’s no wait to start your next set.
  • Regular virtual Smile Check-ins™ with dental professionals - without mandatory in-person visits.
  • Our top-notch Customer Care team is available 24/7/365 via text, video chat, email, or phone.​
  • Our app lets you track and manage your entire Smile Journey™.​
  • Our aligners are so discreet, no one will know you're wearing them.​
  • Get a new smile in as little as 4-6 months3​​ – not years – and start seeing results in as little as 60 days.6​​
  • We support your new smile for life with our Lifetime Smile Guarantee™.4
  • SmileDirectClub retainers keep your new smile intact and healthy – for a lower cost, and with no new in-person visit needed.​
  • Enjoy better oral hygiene without braces, wires, buttons, or attachments to block your brushing.​​
  • We'll never shave down your healthy teeth to reduce overcrowding.​
  • Laser-cut aligners match the contour of your teeth for an improved fit at your gumline.​
  • A crystal clear matte finish gives the aligners a more natural look.​
  • Our proprietary soft, medium, and firm aligner plastic progression eases your teeth more comfortably into place.

Compare your options.

As the world’s largest direct clear aligner company, SmileDirectClub offers advantages others can’t.

  Traditional clear aligners
Dentist-directed care
Lifetime Smile GuaranteeTM

Lifetime Smile GuaranteeTM

Your new smile is supported for life.4 If your teeth ever need a touch-up – during, or at any point after, treatment – we’ll make it right, at no cost to you.

Cost7 £1739 Avg. £39002
Over 2 million satisfied customers
24/7 access to a dedicated dental team

24/7 access to a dedicated dental team

You get unlimited access via chat, live video, phone, or email at no additional cost.

Regular virtual Smile Check-insTM by your prescribing dentist

Regular virtual Smile Check-insTM by your prescribing dentist

Virtual Smile Check-ins let us make sure teeth are moving according to the treatment plan.

Price markup (from orthodontist to consumer)

Price markup (from orthodontist to consumer)

The average amount an orthodontist marks up the price of aligners and services to the consumer.

No markup Varies
Financing with 100% approval

Financing with 100% approval

Financing is guaranteed for less than £73.66.5

30-Day Money-Back Promise

30-Day Money-Back Promise

Within the first 30 days of treatment, if you’re not happy for any reason, you can return your aligners for a full refund.

Removable for sports, eating, drinking, and flossing
Glued attachments and buttons

Glued attachments and buttons

In many cases, dentists use buttons and attachments bonded to teeth for all or part of the treatment.

Teeth shaving

Teeth shaving

SmileDirectClub never shaves down healthy teeth to reduce overcrowding.

Comfort SenseTM

Comfort Sense™

Our aligners are made using Comfort Sense technology, which utilises soft, medium, and firm plastics to safely and gradually shift your teeth.

Smart SculptTM

Smart Sculpt™

State-of-the-art Smart Sculpt technology helps us model the most precise treatment plan.

Treatment plan length 4-6 months3 Varies greatly


SmileDirectClub aligners are clear with a matte finish and look practically invisible.

Ways to get started From home or SmileShop Dentist or orthodontist
Mandatory in-person visits

Mandatory in-person visits

Telehealth lets our dentists virtually review your tooth movement – without pulling you away from your busy day.

Nighttime-only option

Nighttime-only option

In addition to SmileDirectClub aligners you wear 22 hours per day, we offer Nighttime Aligners™ you wear for 10 continuous hours only at night, while you sleep. The choice of two types of aligners provides you with convenience and flexibility to suit your needs.

Cost of retainers8 £99 Avg. £1258
Premium teeth whitening sample is included, when starting treatment at a SmileShop  
Made in the USA Varies

Glowing reviews

Ready. Set. Smile.

Impression kit or scan, choose how you want to start your journey.

Flexible aligner options.

Need the dream smile in time for a special event? Prefer a more discreet nighttime treatment plan? Different aligner options fit different lifestyles – for the same cost.

SmileDirectClub Nighttime Aligners™

Straighten your teeth only while you sleep.9

SmileDirectClub Aligners

Get a smile you’ll love in as little as 4-6 months.3



More than 2 million satisfied Club members and counting.